Strategies for successful employee benefits schemes
Increasing employee engagement through your employee benefit scheme can help to retain your talented employees and boost productivity. However, the success of any employee benefits and total reward scheme depends on how it is communicated. A targeted, creative communication campaign will help you not only increase employee engagement, appreciation and take-up of benefits, but also cut costs and improve return on investment.
To achieve these goals, we can help you:
- Better understand who you are communicating to, their mindset and any issues involved. Research, workshops and audits will help us identify how best to enable employees to make informed decisions about benefits.
- Design a tactical employee communication plan. We will consider which types of media will you use; how your scheme fits into your wider total reward strategy; the look and feel of your communication materials and how you will measure their success?
- Validate your strategy. Avoid costly mistakes by making sure, pre-implementation, that your employee communication campaign is appropriate on every level.
- Implement your employee communication campaign, playing a supporting or major role – from consultancy to a full service including copywriting, design and education.