The Benefits of Segmented Communication

Reward and benefits schemes should address the fact that, when it comes to an employee’s total reward, one size does not fit all. With attitudes to benefits varying widely across the workforce, are communication programmes as flexible as the benefits they’re selling – or could they be missing the mark?

Without properly targeted communication, a reward scheme will never fulfil its potential to engage the workforce. It’s vital that employees appreciate what benefits will mean to them as individuals. And because workforces are diverse, employers have more than one ‘target market’ for their schemes.

Catering for different types of employees is why employers opt for flexible benefits and total reward schemes in the first place. Yet, traditionally, communication campaigns tend to treat staff as one
homogeneous mass.

Successful brands segment their consumers into different groups – whether by age range, lifestyle choices or income bracket – to get the right messages across in the right way. So why not do the same for employees?

Download The Benefits of Segmented Communication - A Thought Leadership Paper now. (PDF 400kb)

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At the Employee Benefit Awards 2015, BNP Paribas and their Vebnet powered benefit solution won 5 out of 5 awards.
Take a look at the case study to see how we helped them win.

Best benefits communications - large employer Grand prix Best heaithcare and Wellbeing benefits - large employer Best flexible benefits plan - large employer Best alignment of benefits to business strategy

Vebnet Limited is an appointed representative of Standard Life Client Management Limit in relation to the administration of insurance contracts. Standard Life Client Management Limited is authorised and regulated by the Financial Conduct Authority.
Vebnet Limited (SC207389) and Standard Life Client Management Limited (SC193444) are both part of Standard Life group (Standard Life plc and its subsidiaries) and are registered in Scotland at Standard Life House, 30 Lothian Road, Edinburgh EH1 2DH.

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