Communication

Effective communication strategies for flexible benefits and total reward schemes

From the word go, the success of a new flexible benefits or total reward programme depends on how it is communicated. For every launch, the challenge is to maximise awareness, appreciation and take-up of benefits, which in turn can help cut costs, improve return on investment, boost productivity and retain talented employees.

We can help you achieve these goals with a targeted, creative communication campaign that reaches out to all your stakeholders and minimises confusion or cynicism about change.

What we do

• Discover who you are communicating to, their mindset and any issues involved. Research, workshops and audits will help us identify what communication tools will best enable your employees to understand their packages and make informed decisions

• Design a tactical communication plan that looks at: which types of media to use; how the programme fits into your wider flexible benefits and total reward strategy; the look and feel of your communication campaign – and how to measure its success

• Validate your strategy: an important phase that can avoid costly mistakes – by making sure, pre-implementation, that your communication campaign is appropriate on every level

• Implement your communication campaign, playing a supporting or major role – from consultancy to a full service that might include copywriting, design and training.

To find out more, contact us.